Long Life, Superior Power
From AA, AAA and 9V batteries to lithium coin cells and LED lighting — New Sully provides reliable power for your devices and efficient light for your spaces.
Up to 25,000 Hours LED life
Up to 89% Energy savings
18 Product models
Reliable Energy for Everyday Needs
From everyday devices to precision electronics and lighting — the four New Sully product families.
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Technology That Makes the Difference
Reliability in every cell, efficiency in every bulb.
- Leak Protection
- Advanced seal design protects your devices against corrosion.
- Zero Mercury and Cadmium
- Alkaline button cells are made with 0% mercury and 0% cadmium.
- High-Drain Performance
- Steady voltage and uninterrupted power, even under heavy use.
- Wide Temperature Range
- Steady voltage in a cold store and a hot glovebox alike.
The Lynx of Energy
Sully is New Sully's electric-blue lynx. Agile, alert and full of energy — just like our products. A symbol of power and trust in every frame.
Agile
Instant power, no waiting.
Alert
Ready for everyday needs.
Energetic
A vivid sense of strong performance.
New Sully, Always Needed
From home to office, from toys to smart devices — in every moment of life.
Power That Cares for the Future
Energy-efficient products, long service life and responsible waste handling support more mindful energy use.
Lower energy use with high-efficiency LED products
Less frequent replacement through long service life
Spent batteries delivered to authorized collection points
Bring new energy to your shelves.
Bring New Sully batteries and LED products to your customers; let us plan the product mix and partnership terms together.
- Product groups
- Batteries and LED
- Starter product mix
- Tailored to your business
- Delivery plan
- Based on your region
- Sales materials
- Based on your needs
What we plan together
- A battery and LED product mix suited to your business
- Sales materials suited to shelf and storefront use
- Planning for reorders and delivery
- Review of communication and regional needs
Application process
- ApplyYou send the formStore, region and an estimate of your volume.
- DiscussOur team contacts youWe discuss the product mix, commercial terms and delivery options.
- PlanThe starter plan takes shapeIf you decide to proceed, we plan the order and sales materials together.
Your application is non-binding; we first review the product mix and partnership terms together.
Become a Dealer